The brief
Find the colours first, then the name can follow
Riconnetti wanted to see which colours suit an events business. The name might still change, so the work had to hold up on its own: a colour direction that carries over whatever the final name is, and a mark that says what the company does.
What I made
A linked mark, a palette, and a site that moves
- Logo directions, narrowed to an interlocked chain-link of two rings.
- A brand-colour concept built to survive a name change.
- A watermarked draft for review, so feedback came early and nothing was used before sign-off.
- An animated website that puts the brand in motion.